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HackAmherst

HackAMHERST

I had the pleasure of designing the visual identity of HackAmherst, the first hackathon to ever be hosted by my alma mater, Amherst College. Our mission is "to make coding as accessible as possible," with an emphasis on building a community of motivated members from diverse backgrounds and experiences. 

 
Print collateral for HackAmherst. Potential "swag" included t-shirts, stickers, and pins.

Print collateral for HackAmherst. Potential "swag" included t-shirts, stickers, and pins.

Organizer McLean '20 setting up shop.

Organizer McLean '20 setting up shop.

Organizers Billy, McLean, Greg, and Daniel.

Organizers Billy, McLean, Greg, and Daniel.

Icon for the  Facebook event page , the primary platform used to market the hackathon towards students.

Icon for the Facebook event page, the primary platform used to market the hackathon towards students.

Logotype. See Process below.

Logotype. See Process below.

Vector art illustrating this year's theme: create something that improves the life of students on campus.

Vector art illustrating this year's theme: create something that improves the life of students on campus.

 

Process

After decades of controversy regarding the unofficial mascot of Amherst College, the mammoth was officially crowned as the official mascot in 2017. As demonstrated by the earlier iterations of the logo, I was adamant about incorporating the identifying tusks of the newly elected mammal into the word "hack," but failed.

After decades of controversy regarding the unofficial mascot of Amherst College, the mammoth was officially crowned as the official mascot in 2017. As demonstrated by the earlier iterations of the logo, I was adamant about incorporating the identifying tusks of the newly elected mammal into the word "hack," but failed.

And so I moved on to the school motto: Terras Irradient, Latin for "let them give light." After some free association, I narrowed down my potential imagery to sun rays and light bulbs. The possibility of using a diode was dismissed, because it was too "STEM-y" and conflicted with the hackathon's spirit of accessibility.

And so I moved on to the school motto: Terras Irradient, Latin for "let them give light." After some free association, I narrowed down my potential imagery to sun rays and light bulbs. The possibility of using a diode was dismissed, because it was too "STEM-y" and conflicted with the hackathon's spirit of accessibility.

This was my first logo design project ever, and one of the things I learned was to always consider lowercase characters; I finally had my light bulb moment with the 'a.' It was also a conceptually sound decision to make the 'a' and 'c,' the initials of Amherst College, lowercase in the logotype to highlight the little league-ness of the small liberal arts school. To maintain visual consistency with campus-related events, purple and white, the school colors, were chosen for the logo.

This was my first logo design project ever, and one of the things I learned was to always consider lowercase characters; I finally had my light bulb moment with the 'a.' It was also a conceptually sound decision to make the 'a' and 'c,' the initials of Amherst College, lowercase in the logotype to highlight the little league-ness of the small liberal arts school. To maintain visual consistency with campus-related events, purple and white, the school colors, were chosen for the logo.

The supplementing vector illustration was composed of icons representing various aspects of student life: academics, social life, athletics, and eating habits. To illustrate the connectivity between these areas (and refer to computer science), I drew inspiration from the circuit board.

The supplementing vector illustration was composed of icons representing various aspects of student life: academics, social life, athletics, and eating habits. To illustrate the connectivity between these areas (and refer to computer science), I drew inspiration from the circuit board.